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What is Pay Per Call Marketing?

PPC is most commonly known as Pay Per Click but there is another thing that it stands for and it is Pay Per Click. This is a type of performance marketing that enables marketers to produce quality calls on behalf of the advertisers. As a matter of fact, this is likely similar to the way performance networks are tracking clicks as well as the conversions but the pay per calls are only meant to track calls.

The major goal of these pay per call marketing campaigns is to drive calls from the prospects to connect them directly over the phone regardless if it is through the agent or you personally. These are considered as being hot leads because possible customers are taking action by contacting the number and requesting for added info in real time. Depending on conversion point that’s defined on pay per call marketing, the only time when the affiliate is paid is when they have successfully sent a call. Many people actually prefer pay per call when it comes to increasing conversion rates believe it or not.

As for someone who likes to call a certain number, they are more likely to make a purchase or avail the service being offered by the advertiser. This is true especially with the quality of live calls versus web forms. If ever a visitor has requested more info through a webform and in turn becomes a lead, then it does not indicate that they’ll be immediately contacted. The visitor’s interest level into the product or service offered by the advertiser will quickly drop unless, the marketer contacted them on the right time.

One of the known benefits for having pay per call marketing is that, there are plenty of markets that have less competition. By deciding to go for a pay per call campaign, affiliates would be able to run their offers for traffic sources that will result to issues otherwise.

As a matter of fact, there is now a great push for the different ads on multiple sources. Back in the days, it may be enough to have text based or banner advertisements but if you do it today, you may see your investments go to waste. We are now noticing action specific ads as well as pay per call to which both Facebook and Google are pushing for. Mainly because of the nature that the pay per call marketing has, the verticals that are performing well are also the ones that are time sensitive. As a matter of fact, it will be preferable if you are going to stick with the local pay per call marketing which includes auto such as truck, locksmith, home services like emergency and handyman, health similar to dentists and personal trainer and also, legal from lawyer and bail bonds.

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